Life is a continuous expression of personal branding. To be successful, you must clearly communicate your unique value proposition.
About the resource
What can your personal brand do for customers and how do you do that in a way that allows you to stand out? Your personal brand must be understood and visible.
Our multi-step matrix helps to identify and promote your reputation and the value you bring to potential clients, employers and co-workers. The process starts with identifying your skills, profession, identity and the reasons why you are credible. It then allows you to examine your brand promise, positioning, audience and competitors. When taken together, you will have a better understanding of how you can best help others and who most values that help as well as who is loyal to you and most likely to recommend you and your services to others.
The personal branding matrix ensures you are communicating to potential clients exactly how your personal brand can help them.