About the resource
Maximize your strategic growth by placing your customers at the center of your business.
The continuous creation of best experiences for customers builds brand loyalty and can drive the success or failure of any business, especially during challenging times.
This six step process helps to uncover not just who your customers are, but to identify your most relevant customers. This is achieved through an exploration of scenarios describing situations when customers use your products or services and the rational and emotional motivation for their decision.
Identify what kind of benefits, both actual and perceived, that your brand delivers to customers and tap into these insights to ensure your brand is focused on its most relevant customer segments.