About the resource
What are the core traits of your brand and how are those portrayed in the stories you tell about your brand and that, in turn, your customers tell?
We created this simple, yet thorough, seven step process map that utilizes statements and descriptions from your brand’s values, archetype, mission, vision as well as stories about your brand to establish a brand essence. It is an ideal tool within any company for ensuring collective, yet meaningful and evocative messaging about your brand.
Start creating your canvas today and uncover your brand’s true essence.