Brand Archetypes Cards

Printables & cards
Brand Archetypes Cards

How does your brand appeal to the desires of its customers?


About the resource

Every brand is perceived by its customers in a unique way. To guide marketing professionals, Brand Archetypes were created in order to align brand communication with personality types and customer personas. There are a total of 12 primary archetypes, with each archetype representing a different communication concept: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.

Expand and deepen the way your brand communicates with its customers with the Brand Archetypes card deck.

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Brand Archetypes Cards